The marketing system is the most important thing you can have in your business, because enough marketing is the most important thing you can do. Many people will tell you the opposite, but it is the fact that the marketing system is the most valuable thing your business has because your marketing system is actually your business. And without a solid system in its place, you don’t have a business at all.
This is why.
Facts about your marketing
The most important thing in your business is sales, because without sales you don’t have income, and without income you don’t have profits. The only way you get sales is to have a marketing system, and without sales you immediately don’t have a business at all.
Why most business owners have poor marketing
There are several reasons for this, but the main thing is only that most business owners don’t know what good marketing is really good, or how to build a system that uses best practices and bringing important sales. For most businesses, sales come accidentally, and when time is good and people have a lot of money to spend this enough to keep the business profitable. But when time is not good, and the money is rather thin on the ground, many businesses find their sales dries. That’s when they decided they needed to do some “marketing” to get everything moving.
The problem is – because they don’t know anything about marketing – they usually look at what other people do and then copy them. Unfortunately, because no one else has many ideas about marketing, they copy bad marketing.
Marketing that succeeds in making money, and the best way to ensure your marketing work is following the simple steps below.
1. Make sure it’s targeted. Many business owners are sucked into the idea of ”branding” their business, especially because that is what a big business is done. The best thing to do is forget “branding” and make sure your ad focuses on the problem, needs, and desires of your prospects, because it’s just what they care about. It’s all about them, and only them, not you.
2. Measure everything. Make sure every bit of marketing can be tracked, so you can see exactly where the post, postcard, and anything that brings sales. Then keep doing things that function, and immediately stop doing things that don’t.
3. Stay simple. There are successful marketing rules, and you must follow this letter to the letter. Concentrate on “Marketing Direct Response”, because the system you build using these principles has been proven to work for more than a hundred years.
