Social networks or social media are heading to a more business friendly environment. Larger social media sites are produced with individuals in mind. The features of the current social media network may not only be ineffective for business but also detrimental to developing strong business contacts. This social network can cause business to lose money because they may be too open to businesses to use for everyday business.
The business network system must be closed to end. For business social networking effective, it must be like a real Rolodex. When businesses meet other businesses for the first time, they don’t want to show off their entire Rolodex at the first meeting. Unfortunately, this is how most of the larger social networks have built their platforms.
Most users can see each other in their “friends” and “followers” areas. This can cause several businesses to lose competitive advantage based on the relationships they have with one of their business partners. For example, businesses may have spent months looking for a distributor of certain products. This distributor can provide the product with exceptional discounts that can be used by businesses to generate large income. It doesn’t make sense for the business to reveal who the distributor is for everyone they meet. However, this is what happens in most social networking sites. Full list, “friend,” and a list of “followers” to be disclosed to anyone who became a friend or business follower.
In general, any updates carried out by everyone on the regular social media networking system will encourage updates from other users (this includes other business entities and potential consumers). This fact can mean that businesses can lose important information from vendors or even clients who want to make purchasing decisions. Every information by anyone can and will be driven by any update on the main social media network and this is a big problem for business. A business requires a clean social network where contacts cannot see each other unless set by business and communication flow can be controlled to the point where only related information is seen by business and is not mixed with personal information from personal contact.
A business owner is likely to have more than one business. This means that having one social media or social networking profile is not an option for most businesses. Every business needs to be treated as a separate business and has its own profile. This allows businesses to avoid phenomena called “piercing headscarves companies” where businesses are legally related to each other by not maintaining the border well between two or more businesses. This means more assets can be at stake when companies have legal issues. Having a separate account for social media can be very useful for boundaries between businesses and avoiding future problems related to litigation.
In the future, social networks will be made with business use in mind and personal use as a reflection. This change will enable business to utilize a better social media system and allow them to have a different profile and keep contacts meet each other on the system. These businesses will be better prepared to develop contacts through the internet and create a global market that is more suitable for the needs of business owners everywhere.
